In little under two years the former band members
behind the label have grown a simple idea formed in the back of a tour van to one
of the best selling brands nationwide (its outselling everything on asos don’t
you know) throwing
all rule books out the window.
All
this despite having no formal training in business, design or fashion. Take
note young designers of the future!
The s/s 12 offering entitled 'The Escape Collection' finds its inspiration
from punk, rock, skate and metal and is fronted by up and coming designer Mimi
Wade seen below with her signature blue hair.
Here vibrant acid wash jeans and
bold neon graphic prints contrast against a muted colour palette of grey marl
and black distressed jerseys.
Meanwhile the brands’ signature T –
shirts and vest tops feature quirky slogans, crosses, washed out prints and
fringing - all perfect for festival goers.
The
collection will drop into selected stores this month and can also be found online here
Images courtesy of Rich London PR.
Images courtesy of Rich London PR.
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