The addition of ShopStyle as a partner brings a new digital dimension to Fashion Fringe, as the site has more than 1.3million monthly unique users all hungry for the hottest new trends and news on up and coming designers to name drop.
ShopStyle.co.uk will join Fashion Fringe to engage on line audiences through their websites and social media channels, including video and editorial content, as well as on line and offline marketing and PR.
ShopStyle will also be a prominent partner at all Fashion Fringe events in 2012, having already covered the Road Show series in March.
The sites involvement will culminate at London Fashion Week in September, where the winner will show their collections on the catwalk and Christopher Bailey will announce a final winner.
In the running this year are designers Haizhen Wang, Teija Eilola and Vita Gottlieb.
To find out more about the finalists visit the Fashion Fringe website.
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