Founded in 2009 by Brighton based designer Binbin McNiven the label, which most will known as TBA, set out with the philosophy to design clothes people will adore based around McNiven’s love of music, retro films and fairy tales.
A/W 12 presents a new challenge and a new chapter in the labels’ history as it re-brands becoming To Be Adored - marking its transition into a well known and respected designer label.
Taking inspiration from the forties and combining German men’s tailoring with contemporary sports - luxe the collection presents a bold and confident silhouette, which shouldn’t work together – but somehow does.
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luxurious fabrics like chunky wool lace feature in black and faded peach tones alongside
mohair, lambskin, paisley brocade and a rich, royal blue velvet.
Meanwhile, To Be Adored’s signature piece, the skater dress, is still present but has been adapted to target a wider clientele with a longer length and more figure enhancing shape.
Other styles worth a mention include a leather parka finished with shearling collar and a chunky lace dress with old gold leather collar – both hotly tipped bestsellers for the season.
Previously stocked in popular high street destinations such as Urban Outfitters and online retailers like ASOS, To Be Adored is now looking to target premium accounts in line with its new direction.The focus will therefore be on upscale indies and department stores with prices of £100 upwards.
What do you think of the new look collection? I think I'm in love..
All images from the To Be Adored A/W 12-13 collection.
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