Designed to feel 'distinctly different' from other young fashion shopping sites, it is intended MeeMee.com’s offer will not be dictated by fashion trends, but a hand-picked product for an audience that has an experimental style.
Rock chick looks, vintage and pretty staples as well as preppy looks for different occasions will all be showcased.
Brands available on the site include Mink Pink, Evil Twin, Finders Keepers, Jovonnista and Motel, as well as own-brand label MeeMee.com, with price points ranging from £20 for basics, to £120 for evening dresses.
I've pulled together some of my favourite looks currently on the site below, including maxi skirts and midi dresses perfect for A/W 12's upcoming gothic trend.
To see the full range, and to sign up for the newsletter, go here.