The event was held in the elegant (and very pink) surroundings of the Schiaperelli Suite at the Mayfair Hotel, London.
Placed in and amongst the suite were styles from the Chamilia mainline collection alongside the star attractions - the BCC Awareness Bracelet and hanging bead.
The new pink leather wrap bracelet, complete with a "Fuschia Dreams" Murano glass bead will be launched in October exclusive to Earnest Jones. The image above shows the bracelet with beads from the Chamilia mainline collection - showing the many ways it can be styled. The bracelet will cost £80 with £10 going to BCC.
To compliment the bracelet, Chamilia have also updated their Breast Cancer Care Awareness bead, as seen above, which will be available in selected retailers nationwide with £5 from each sale going to BCC.
The theme continued as guests were treated to pink cupcakes provided by the Mayfair, along with pink champagne, macaroons and marshmallows.