Chamilia and Breast Cancer Care at The Mayfair

Jewellery brand Chamilia launched their new Breast Cancer Care products yesterday, inviting press along to an exclusive preview to celebrate.

The event was held in the elegant (and very pink) surroundings of the Schiaperelli Suite at the Mayfair Hotel, London.

Placed in and amongst the suite were styles from the Chamilia mainline collection alongside the star attractions - the BCC Awareness Bracelet and hanging bead.

The new pink leather wrap bracelet, complete with a "Fuschia Dreams" Murano glass bead will be launched in October exclusive to Earnest Jones. The image above shows the bracelet with beads from the Chamilia mainline collection - showing the many ways it can be styled. The bracelet will cost £80 with £10 going to BCC.

To compliment the bracelet, Chamilia have also updated their Breast Cancer Care Awareness bead, as seen above, which will be available in selected retailers nationwide with £5 from each sale going to BCC.

The theme continued as guests were treated to pink cupcakes provided by the Mayfair, along with pink champagne, macaroons and marshmallows.

Meanwhile beautiful flowers and balloons decorated the suite which is named after the designer who first unleashed fuchsia on the fashion world.

Thanks to the guys at Push PR for inviting me to this event and for the amazing goody bag complete with Chamilia for Breast Cancer Care bracelet and bead.