As a result Fiorelli's S/S 13 Collection sees the launch of the Hope bag - a classic design in a wide array of seasonal colours.
Retailing at £30, the brand will donate £1 from each sale to Cancer Research UK. The goal is to raise £100,000 towards their lifesaving research.
Fiorelli will also be celebrating its birthday year at selected Race for Life events from May - July 2013. To get involved just click here.