One To Watch: Beloved for Autumn/Winter 2012

Last week I was lucky enough to be invited along to Beloved's A/W 12 press day at the brands showroom, just off Oxford Street.

Though Beloved may be the new 'little sister' label of Darling (the go to label for pretty, vintage dresses) it is a totally new incarnation - a fun and flirty partywear with an eye on current fashions.

The debut collection features luxe fabrics - think velvet, lace and brocade - in a colour palette of metallics and monochrome alongside this season’s hottest tone; aubergine.  Embellishments such as sequins, beading and lace panels perfectly fit in with this season's baroque trend.

Statement pieces include shift dresses with a heavily bejewelled contrasting collars as seen below, jacquard cigarette pants, taffeta dresses, a metallic pleated skirt and a laser cut faux leather skirt - my favourite piece in the collection as seen above.

See look book images and where to buy after the jump.

Beloved will be stocked at ASOS and Oasis for A/W 12 with more stockists expected to be announced shortly. You can also find it on Darling's website here. 

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