London Fashion Week Announces Pop-Up Shop

The British Fashion Council has today announced the launch of a pop-up shop to celebrate British contemporary fashion at London Fashion Week (LFW). The on site pop-up at Somerset House will feature an edit of some of the industry’s most exciting names and will run from the 13th – 22nd of September.
'The Shop' concept store will be spread across two rooms in the West Wing of the ground floor and will house AW13 ready-to-wear, accessories and shoes by brands including Markus Lupfer, Bella Freud, Sophia Webster, Prism, Dominic Jones, Zoe Jordan, Lulu & Co. and House of Holland.
The space will be designed by Robert Storey, with the logo  (seen below) created by renowned artist, Sir Peter Blake.
The Shop will also play host to a series of pop-up events - such as flash sales, musical performances, readings, interviews and guest appearances - and will be open to the public.
The Shop
Keep look out for announcements on social media: @londonfashionwk #LFW #TheShop
Open Friday 13th – Sunday 22nd September 2013. *Closed on 18th September
10am -7pm daily (except 17th and 22nd September: 10am -6pm)
Location: Somerset House, Strand, London WC2R 1LA 

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