Entitled ‘A Postcard From’, the line is inspired by travel with simple, feminine silhouettes across versatile pieces that would slot easily into your holiday wardrobe.
Prints include shell designs on an array of jersey pieces including an on trend peplum top and coral designs on beach bags. Tropical birds are another key theme, prominently featured on a chiffon maxi dress - perfect for slinging on to wear for cocktails as the sun is going down.
Rubin has also introduced jewellery and swimwear to the range, the first time she has dabbled in accessories, and its definitely a success with some gold shell earrings a definite highlight of mine.
The colour palette meanwhile, combines soft neutral shades of grey with hints of pastels and eye popping fuchsia.
Prices start from £7.50 and go up to £49 - not bad for a designer / high street tie in!
I'm not going on holiday this year unfortunately so I won't be buying into the collection but I can certainly see the appeal for those jetting off to exotic locales.
Also just looking at the pictures is making me forget about the recent depressing deluge of rain - a reason to buy in itself surely!