River Island mixes it up

This week it was announced that third-party brands will be introduced into selected River Island stores in an attempt to spice up the retailers’ womenswear offer.

Brands including Forever Unique and Little Mistress will be launched into its Liverpool One store and online later this month, with a view to a wider roll-out if it’s successful with customers.

The introduction into womenswear follows a similar move in the menswear department and I think this is a good move on their part as it’s a relatively easy and less risky way for them to diversify their product range. 

For those who don’t know of Forever Unique and Little Mistress, both cater to the market for Saturday night going out dresses with Forever Unique creating more glamorous crystal embellished designs favoured by the TOWIE set.

I’ve never bought anything from either brand before but I will certainly be looking out from now on – hopefully they can provide a bit of oomph River Island seem to lack sometimes in their evening wear department (albeit at an average price of £275 for a Forever Unique dress)

What do you think - will you be shopping for your Saturday night dress at RI from now on?