New store alert: Juicy Couture

Juicy Couture opened its new flagship store in London last week. Located at 198 Regent Street, the store reflects the updated brand aesthetic led by LeAnn Nealz, President and Chief Creative Officer.

Most notably, everything from flooring to fixtures has been manufactured in the U.K., with the exception of the store’s signature palm tree mouldings, which were created in California.

Visitors enter by way of a newly added antiqued bronze door, whilst a sweeping marble staircase encircles the newly restored wrought iron lift and the original pavement lights have been given the Juicy treatment with a bright pink lacquer finish - naturally!

Other highlights include the black and white Italian marble chequerboard floor, over sized furniture and bespoke crystal chandelier.

In the dressing rooms a nice touch is the stripe and floral print wallpaper inspired by Nealz’s personal collection of vintage fabrics.

Since the store debuts in time for London’s Olympics games, the window displays celebrate the Games with mannequins arranged in a synchronised swimming poses wearing bikinis and floral bathing caps.

The entire Juicy Couture lifestyle will be showcased throughout. Categories include women’s, girls, baby apparel, accessories, fragrance and jewellery.