Versace has announced the launch of its online flagship store which goes live today in Italy, the UK, France and Germany, and on October 17th in the USA, Belgium, the Netherlands, Spain and Austria.
The store features all of the Versace product ranges from clothing, fragrances, handbags, homeware to shoes and the entire new world of Young Versace.
Combining state-of-the-art technology with Donatella Versace’s personal aesthetic, her personal input is evident everywhere, from a “Donatella’s Hot Picks” section, to “My Versace”, where she invites visitors to create their own collection choices by tuning a “display mixer” to personalize the shopping experience based on moods and interests. In typical Versace fashion everything is opulent - right down to the gold mannequins used to display products.
“Versace is all about boldness and glamour so I am thrilled we are able to convey this with our new e-commerce site,” says Donatella Versace. “Online shopping has never been so sexy and fun!”
The e-commerce site paves the way for the launch of Versace-dedicated microsites and apps in the near future. To get shop the new digital flagship just click here.