Second Female is the diffusion line of Danish label Just Female and specialises in the thing which I desire above all others: Sleek, Chic Scandinavian fashion. What's more the label will make its UK debut shortly with its progressive Spring / Summer 2013 collection, a teaser of which I was treated to at press days last month.
I'd seen the label (and this particular collection before) on its home turf at Copenhagen Fashion Week but every time I end up finding a new hidden gem that gets me excited all over again.
Candy coloured dresses, floral print shorts, and chiffon blouses are mixed effortlessly with heavy duty jackets, over sized knits and sportswear-inspired separates (didn't I say bomber jackets will be huge news this season) to create a bold and coherent look.
Knowing each item would perfectly slot into my wardrobe, allowing me to mix and match, is certainly one of the biggest draws of the brand for me. The second is probably all the crystal embellishment. I just love that this is still hanging around for Spring!
Knowing each item would perfectly slot into my wardrobe, allowing me to mix and match, is certainly one of the biggest draws of the brand for me. The second is probably all the crystal embellishment. I just love that this is still hanging around for Spring!
Biography: The inspiration behind each quarterly collection can be traced back to an old industrial harbour in the east end of Copenhagen, where you’ll find a modern and energetic design team who strive to incorporate their surroundings into the identity of the brand. Confirmed UK stockists for S/S 13 include Anthropologie, Mary Portas & West Village, and in the meantime you see more from the brand here.
These are so great! I love when a brand has such a cool story it makes it some much more meaningful and the clothes so much more fun to wear!
ReplyDeletexo
girlintheyellowdress.com
So glad you share the same love for this brand as I do. However do you find there is no great online stockist of this brand or any of the Scandinavian brands? If you know of one other than their actual site please let me know, i would be very grateful. i just don't want to pay shipping!
ReplyDeleteNoted Fashion x
http://notedfashion.blogspot.co.uk/
Hi Laura. Second Female is only available through independent boutiques in the UK at the moment as far as I am aware but it might be being stocked in more locations come next season. In the meantime you can shop the mainline collection 'Just Female' at ASOS. ASOS also has some really cool Scandi brands like Selected Femme, Dagmar and Ganni that I adore
DeleteHi Laura. Second Female is only available through independent boutiques in the UK at the moment as far as I am aware but it might be being stocked in more locations come next season. In the meantime you can shop the mainline collection 'Just Female' at ASOS. ASOS also has some really cool Scandi brands like Selected Femme, Dagmar and Ganni that I adore.
ReplyDelete