Just Released: Emilio Pucci S/S 13 Campaign

Italian luxury fashion label Emilio Pucci, designed by Peter Dundas, has revealed the first images of its Spring-Summer ad campaign, set to debut in February worldwide.

For the new campaign photographers Mert & Marcus continue the journey where they left off in Autumn, this time shooting on location at the stunning Villa D'Este in Rome and depicting the Pucci girl, Amber Valletta, in her Palazzo garden. 

I'm loving the shots - the Eastern themed collection meeting the classical Italian setting is all very opulent and mysterious and for someone who's spent a lot of time looking at studio backgrounds recently (I'm plotting my next shoot) an outdoor campaign is actually a welcome relief.