Just Released: Givenchy Campaign

The Spring/Summer ad campaign from Givenchy by Riccardo Tisci have been released and its a refreshing change from the norm, celebrating strong women and natural beauty.

According to the brand the campaign "exhales family trust, faithfulness & love. Even though business may be sometimes at stake, true friendship can also exist."

"They (women) are depicted as feeling strong, showing their natural inner beauty and in their best light. No hair or make-up comes to disrupt the attention on the casting and the clothes. The pictures are about accepting women the way they are, about reality and honesty."

"They are people I love and who love me. It's about family. Something that is difficult to find in today’s world. It's about real people, only taking the best of their personalities, with no effort.” says creative director, Tisci.

You can find out more about the making-of video on Givenchy’s You tube channel here.

1 comment:

  1. Good approach. I like the asymmetric dress from the last image.