Stylistpick.com has become the first European online retailer to integrate social imagery directly into its website with the launch of StylistpickLive.
The concept is simple: StylistpickLive enables
customers to share photos of themselves wearing Stylistpick product on a bespoke
website gallery featured on the home page. Pictures can be loaded
from Instagram, Twitter, Flickr, Facebook or PCs straight into the
StylistpickLive gallery direct from the brand's avid fans. Customers can hashtag images of themselves with
#stylistpick directly from their public Instagram or Twitter accounts to include
them in the gallery or load directly from the home page.
By enlisting customers as both stylists and
models, StylistpickLive is bridging the gap between social and ecommerce, enhancing the style inspiration available to customers who are able to shop the
items in the gallery, with a direct link from each image to the relevant product