From today (1st March) to 30th March 2013, the Concept Store at Selfridges, Oxford Street will be transformed into an ode to Chloé, as the brand celebrates its 60th anniversary.
To mark the 60th year celebrations, Chloé is re-editing 16 of the archive’s most iconic pieces, all of which will be sold within the Selfridges concept. The collection includes items such as Karl Lagerfeld’s Violin Dress from S/S 1983, Stella McCartney’s pineapple T-shirt of S/S 2001, the much loved Paddington Bag introduced by Phoebe Philo in S/S 2005 and the cape and leather shorts by Hannah MacGibbon everyone was wearing back in Autumn/Winter 2009.
I've narrowed it down to my four key looks from the collection including the 1960's Embrun dress from founder Gaby Aghion which still looks fresh today, but with so many pieces available I'll definitely be going down to the store to check them all out!
Curated and designed by renowned exhibition-maker Judith Clark, the space (located in the ground floor Wonder Rooms) will showcase vintage pieces from the house’s archives as well as video footage of Chloé’s most memorable fashion shows from bygone seasons. The project also includes a Chloé takeover of the run of store windows along Orchard Street.
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