MiH Jeans Pre Autumn / Winter Collection

After attending their press day last month I'm actually in love with denim label MiH Jeans pre autumn/winter 2013 collection. Here's why.

"For MiH denim can be all things at once: a high fashion style statement or a perfect basic, slouchy elegance or figure-hugging perfection" so says the press release. And what's more, for once the rumours are true.

The jeans in the collection are are understated perfection - faded, pieced and patched, colour and print giving way to experiments with dark dyes and subtle fading - exactly what you want from a jean come autumn. Plus, details are pared back enough to make them wearable with pretty much everything you already own. Bonus!

There are also two new styles to covet. Being hailed as the new skinny, the Cape jean is a shaped mid-rise jean, which is fitted through the waist, hips and thighs, into an easy, elegant ‘bell’ leg. Meanwhile the Bodycon is not for the faint of heart - coming in dark indigo sateen and black denim, this new fit uses innovative fabric technology with power stretch and power recovery to hug you in and make you appear a size smaller.

Fans of MiH can also expect to see a bigger ready-to-wear section than ever before. Highlights include slouch knits, patterned silk shirts and incredible embroidery on leather (see jacket above for further proof) alongside animal and camouflage prints. Meanwhile, sportswear detailing shines through in jersey pieces. Now that's my kind of denim collection.

Brand Bio: Chloe Lonsdale, Founder and Creative Director of MiH Jeans, has jeans quite literally in her genes. In the 1970s, her father Tony Lonsdale, known as the ‘Blue Jean King’, set up the legendary Jean Machine stores - the first in the UK to import US denim - while her model mother, Chekkie Maskell, was the Chloe re-launched her godfather’s Made in Heaven label in 2005 as MiH Jeans, and the label now has over 500 stockists worldwide.

Image Source: Pre autumn / winter 2013 look book.

1 comment:

  1. What has surprised me most, though, is their durability. I worn them pretty much daily for the last month, they support me very well. These are my all time favorite leather jackets! What good looking jackets in www.cwmalls.com, and works in various situations.