It Must Be Love: Kelly Love AW 13 Collection

Normally I'd think reciting a press release word for word is a rather boring - not to mention downright lazy - way of presenting a designer's new season collection, but the AW 13 notes from boutique label Kelly Love are so whimsical and romantic they feel more like a poem than a press release. The notes also do a fine job of capturing the mood of this Autumn's collection, aptly named 'Flowers & Grandeur'.

My favourite range so far from the designer, moody floral prints set the tone, especially when paired with hammered silk blouses and trousers, a-line skirts, and fitted, cropped jeans. Texture is also high on the agenda, with the 'Faded Nostalgia' velvet dress and the 'Parisian Sunrise' ombre effect mohair coat particular favourites. Long time lovers of the brand will not be disappointed either, as classic styles like the button up blouses, shirt dresses, and midi dresses remain in an autumnal palette of maroon, purple, magenta, blush, nude, teal and midnight black. 

Read the full press release poem below & shop the Kelly Love AW 13 Collection. 

"A wooden door in Paris..... Painted duck egg blue with a fine brass knocker. It

used to be grand. Used to be the house on the street that wanderers would marvel 

at and bohemian folk would flock to for tea and parties. Now it is faded with a nostalgic air of tragedy and loss. But the air of beauty has never left..... 

I heard he used to write her letters, long and drawn out pages of his unwavering

love for her and how he would rather die than live in this world without her. Used to 

buy her bunches and bunches of fresh exotic  flowers that he would leave by that

grand blue door - Calla lilies, Orchids, Sweet Peas & Poppies...... 

You used to see her. Gliding around the streets in her exquisite finery – dresses

made of the lightest silk illustrated with an artist’s palette & floral blooms. Thick 

woolen ombre & mohair coats to ward of the chill, paneled blouses of silk chiffon

and jacquard, velvet panels on Italian suede & antique lace folded into collars. 

The colour were vibrant against her luminous skin - sumptuous magenta, the

deepest teal to match her eyes, dusty blush against the blackest hues & nude pink 

so naked it was almost indecent. 

Whatever happened to them? Where did they go? Their presence was strong

enough to leave a mark, a remnant of history that will always remain on that 

Parisian doorstep of flowers and grandeur....."

Read the Kelly love S/S 13 collection report here.