After a much anticipated launch at London Fashion Week in the Fashion Monitor Style Lounge, brand new shopping app Mallzee has launched. Aiming to change the way we shop online, the app lets you shop all your favourite stores in one place, get style tips and recommendations from over 1 million items of clothes, and shop with friends over live chats.
When starting the app Mallzee, puts you through a short quiz to suss out your style (a bit like a free personal shopper service) to learn your style and keeps adapting based on your changing moods. It then let's you shop from over 200 retailers including the likes of Miss Selfridge, Motel, Mango and ASOS.
Perks include the ability to build a virtual wardrobe of all your potential future purchases, and the opportunity to shop with friends in real-time, asking their opinion if you are unsure about what to buy, which is a lot easier than emailing back and forth links in your lunch hour! You can even share opinions, cast votes and recommend items to your nearest and dearest.
What do you think, will you be downloading Mallzee? click here to get the lastest version of the app