Mad for Mad Love

Australian young fashion label Mad Love burst onto the scene in 2011 and is now bringing its signature style to the UK.

Known for its easy going aesthetic and use of print the brand’s next collection by Australian designer Gill Lawrence continues in the same vein with relaxed silhouettes in bamboo jersey paired with softly tailored blazers and skinny trousers.

Entitled “Mad Rock” the line features pieces with an effortless festival vibe to them, referencing the eras of Woodstock, Disco and Modrock alongside tribal prints and utility shapes.

Hero pieces include softly tailored, slouch and drawstring trousers paired with raw edge blazers. These are toughened up with ‘I’m with the band’ tank tops and slogan tees to be worn under biker jackets for ultimate rock-chic appeal.

Meanwhile subtle stud detailing and fringed hems add interest to skater dresses, kaftans and denim pieces whilst cotton crochet, tassels and 70’s inspired patterns liven up maxi length dresses and skirts.

Capsule basics in this season’s must have tones of caramel, mustard, peach, cream, black and lipstick pink round off the collection.

Already a hit across Australia, Japan and the USA, Mad Love is already available in Topshop Oxford Circus with other UK stockists set to follow as the brand expands.

Earlier last week i blogged about Festival Fashion and I think Mad Love would make a perfect addition to my glamping wardrobe, especially the band tee's and hippy maxi lengths. What do you think of the collection, will you be buying it come summer?

All Images from Mad Love's high Summer / Autumn collection